At the February 2016 meeting of the GKIC London Chapter, the main presentation from David White was… “Three Ways To Increase The Average Value Of A Customer” Increasing the average value of an existing customer should be a priority for most businesses for a number of reasons. Firstly, there’s the old direct response marketing wisdom that the easiest sale is to an existing customer. After all, you’ve already done a lot of the hard work by establishing a …
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